Understanding Corporate Social Responsibility - Learn From John Elkington
LEARN FROM - UNDERSTANDING CORPORATE SOCIAL RESPONSIBILITY What is Corporate Social Responsibility (CSR)? Why do the companies think that CSR is impossible? How do companies measure CSR effectiveness? John Elkington is the Founding Partner and Executive Chairman of Volans. He is recognized as the world authority on corporate responsibility and sustainable development for over three decades. Due to his contribution and efforts in promoting CSR for better business practices, BusinessWeek described John as 'a dean of the corporate responsibility movement'. In this episode of Learn From, John shares his views on CSR and its definitions besides getting the audience to understand further on how to keep CSR relevant in today's business. For more Leadership Videos, please visit us at : www.youtube.com/user/leaderon... For more Leadership content, check us out at : www.leaderonomics.com For business & licensing enquiries, please visit us at: www.leaderonomics.org
