Climate Change:-3BL / CSR HSAWR

John Elkington was described by Business Week in 2004 as "a dean of the corporate responsibility movement for three decades." In 2008, the Evening Standard had named him among the ‘1000 Most Influential People’ in London, describing him as “a true green business guru,” and as “an evangelist for corporate social and environmental responsibility long before it was fashionable.” But his first involvement in the field dates back to 1961 when, aged 11, he raised money for the newly formed World Wildlife Fund (WWF).