Nobody would trust your brand unless you create a bond between you and your customers. It takes a lot of time to do this but once you are on the track, it will be quite enjoyable. You just need to create content that your audience would love and engage with. This is not a rocket science but a basic pshycological trick that atrracts your potential customers to your brand.
You are thinking that this is year 2020 and no brand would be focusing much on content creation then you are totally wrong. https://contentwritingservicesupdates.blogspot.com/2020/09/we-wanted-to-know-your-views-on.html