Documentary about the important & influential record label. Rough Trade also was an international distributor for other labels, a vital part of the independent record network of the late 1970s & 80s. In this first of 4 parts, we look at the setting up of the shop in 1976, & the years till 1978 with the first releases on the label. Artists featured include The Buzzcocks, Cabaret Voltaire & Per Ubu. Apologies that the sound is out of sync for the first ten minutes.