This week on the VICE Podcast Reihan Salam sits down with the founders of Upworthy, Peter Koechley and Eli Pariser. Koechley has been making important ideas irresistible for more than a decade -- as an Onion editor, a viral video producer, and now, as a co-founder of Upworthy; Pariser has dedicated his career to figuring out how technology can elevate important topics in the world -- as an author, an online organizer, and most recently, as a co-founder of Upworthy. Today, these two chat with us about Upworthy, it's creation and where they see it heading in the future, as well as the ever-expanding media landscape. Check out the VICE podcast on iTunes here: itunes.apple.com/us/podcast/vice-media/id634513189?mt=2 Subscribe to VICE here! bit.ly/Subscribe-to-VICE Check out our full video catalog: bit.ly/VICE-Videos Videos, daily editorial and more: vice.com Like VICE on Facebook: fb.com/vice Follow VICE on Twitter: twitter.com/vice Read our tumblr: vicemag.tumblr.com

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