Hearst's David Carey: Essential Ingredients for Publishing Success
submitted by magscanada
on 06/10/14
1
A MagNet 2013 Keynote Presentation David Carey, President of Hearst Magazines, the largest publisher of monthly magazines in the U.S., reveals how the company maintains its leadership position in the worlds of print, digital, mobile, social media, e-commerce and more. Innovation, imagination and experimentation are essential ingredients that have led to new products and first-to-market ideas from brands such as Esquire, Good Housekeeping, Harper's Bazaar and Marie Claire that deliver increased revenue, measurable ROI and maximum entertainment. Find more MagNet 2013 highlights at www.magazinescanada.ca/development/magnet/highlights
