A MagNet 2013 Marquee Presentation Rebecca Wesson Darwin, President and CEO of Garden & Gun magazine, talks about bucking publishing trends by creating a niche publication during a recession that saw many venerable print magazines fold. A national magazine with a regional focus, Garden & Gun features a cross-section of content on the Southern lifestyle, and with 45% of its readers outside the southeast United States, the magazine is resonating well beyond the Mason Dixon line—a testament to the fact that the South is hot right now. Darwin addresses her circulation strategy and why she stuck to her "guns" on keeping the paper and photography decidedly old school and lush. She also shares her philosophy on supporting programming that brings magazine content to life. Find more MagNet 2013 highlights at www.magazinescanada.ca/development/magnet/highlights

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