Better Data, Better Decisions - Tricia Benn
submitted by magscanada
on 06/10/14
1
Tricia Benn is the Chief Marketing & Strategy Officer for Northstar. In this short interview at MagNet 2014 she discusses the role of market researchers and why data is different from insight. MagNet (June 3-6, Toronto) is Canada's premiere public policy, professional development and networking conference for magazine professionals. Visit magnet2014.ca
