Local SEO For Dentists: The Ultimate Beginners Guide for 2019
In this video, I discuss Local SEO For Dentists. I walk you step-by-step through the most important aspects of Local SEO For Dentists. The accompanying blog post for this video is at: cre8tivedigitalmedia.com/local-seo-for-dentists/ Below is the outline I used for the video. Local SEO For Dentists: The Ultimate Beginners Guide for 2019 What is "Local SEO"? Why Do Dentists Need Local SEO? - Because Dental Patients are from the surrounding area - Lifetime Value (LTV) of each patient is high - Competition is EXTREMELY high for Dentists - People don't go to page 2 of Google - Ranking organically means you won't have to pay for Ads to show up on Google 1) Localized Keywords & Phrases - How will patients find you on Google? - What will they search when they need a Dentist? - Use "Geo-Modifiers" to localize your keywords - Optimize for "Voice Search" by targetting conversational Keywords --- "Who's the top rated Dentist in Phoenix, Arizona?" ---" Where can I find Dental Services in Phoenix, Arizona?" 2) Google My Business - Claim & Verify --- Add Relevant Categories --- Add Quality Photos of Business & Staff --- Add Local Phone Number --- Hours of Operation --- Publish "Posts" to promote special offers 3) Citations - NAP Information - "Structured" & "Unstructured" - Moz.com/local/search/ 4) Mobile-Friendly Website - Pagespeed (Compress Images & Use a Caching Plugin) - Google's "Mobile-Friendly Test" - iLoveResponsive - Test with your cell phone 5) Schema Markup - Add Relevant Schema to website - Helps search engines understand what your website is about - Google's "Structured Data Testing Tool" 6) Reviews - Send patients a Review Link - Train Employees to encourage patients to leave reviews 7) Backlinks - Local Link Building will legitimize your site to Google - Links act as a "Vote of Confidence" - Get links from other Topically Relevant Websites in your area - Attend Meetups or Industry Events to form partnerships - Press Releases from Local News Sites #LocalSEOforDentists #DentalLocalSEO #DentistSEO
