If you would like to show your support for our hero riders text 'RIDE' to 70900 to donate £5. (Text will cost £5 + your standard network rate. £5 goes directly to Help for Heroes. Telephone helpline: 01494750500) The BBBR is known for being an emotional journey as much as a physical one and today was most definitely a prime example of this. With guided tours telling our riders about trench warfare and stops at Newfoundland Park and Thiepval Memorial, emotions were running high. If you want to keep up with live updates then follow @hero_ride on twitter.