Why Companies Need an Augmented Reality Strategy Speakers: James Heppelmann, President and Chief Executive Officer, PTC (​@JimHeppelmann) Dr. Michael Porter, Professor, Harvard Business School (​@MichaelEPorter​) Professor Michael Porter of the Harvard Business School and Jim Heppelmann, CEO of PTC, collaborated on a multi-year research project to define the impact of Digital Transformation in the enterprise. This digital revolution, with advances in AI, robotics, and an explosion of data, is unleashing productivity and unlocking value across the economy. Increasingly, the constraint is not a lack of data and insights but how to assimilate and act on them—in other words, the interface with humans. What’s needed to realize this opportunity is a powerful human interface that enables people to better participate in the digital revolution and all it has to offer.

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