Ep.92: Allergan - Consumer Demand for Injectables
Welcome to Beauty and the Biz - Where we talk about the business and marketing side of plastic surgery. LISTEN HERE ➡️ bit.ly/Beauty-and-the-Biz-Podcast I’m your host Catherine Maley, author of "Your Aesthetic Practice - What your patients are saying" and consultant to plastic surgeons to get them more patients and profits. LEARN MORE ➡️ bit.ly/Catherine-Maley-About ⬇️IN THIS EPISODE OF BEAUTY AND THE BIZ⬇️ I recently spoke at AACS’ virtual Annual Meeting and I sat in on a presentation given by Jason Gilmore, a Senior VP at Allergan. His excellent talk was entitled: A Year of Struggle. What 2020 taught me about aesthetics and what to do about it. Gilmore wondered why, If 65-million consumers are interested and search like crazy for Botox and filler, but don’t get treated, there’s a fundamental problem. In this episode I share the highlights of Gilmore's presentation as well as my thoughts and feedback. ✅Injectables Statistics ✅Problem #1 According to Gilmore: Lead Conversion ✅Problem #2 According to Gilmore: Patient Retention ✅My Feedback on the Presentation Your front desk needs to be professionally trained to do the following as It’s quite common for phone conversions to increase by 30% within 48 hours when they have the right structure and scripts. ✅Bond with the caller ✅Credential you as the BEST CHOICE ✅Ask for the appointment ➡️If they need help, join The Converting Club for Receptionists: bit.ly/Converting-Club-for-Receptionists- A much cheaper and more effective approach is to thank your patients for their loyalty, so they ✅Return ✅Refer, review and share you on social without discounting your prices! ✅Review ✅Share on Social Media w/o Discounting Your Prices! ➡️If that sounds interesting, please check out my KiSS Loyalty system: bit.ly/Kiss-Rewards-Club 👁DON'T MISS THESE INTERVIEWS👁 ☑️Robert Singer, MD FACS- Former Pres. of The Aesthetic Society ➡️ bit.ly/Beauty-and-the-Biz-86 ☑️Grant Stevens, MD FACS-Former ASAPS Pres.➡️ bit.ly/Beauty-and-the-Biz-44 ☑️E. Gaylon McCollough, MD FACS- Former Pres. of AAFPRS, ABFPRS, AACS ➡️ bit.ly/Beauty-and-the-Biz-88 ✔️STAY UPDATED!✔️ Website: www.catherinemaley.com Blog: www.catherinemaley.com/blog Podcast: www.catherinemaley.com/podcast iTunes: podcasts.apple.com/us/podcast.. 📖 Get a Copy of Catherine’s FREE Book: bit.ly/CatherinesFreeBook 📲 Schedule a FREE 30-Minute Strategy Call with Catherine: bit.ly/FreeCallWithCatherine 🤝LET'S CONNECT!🤝 Instagram: www.instagram.com/catherinemaleymba/ Facebook: www.facebook.com/CatherineMaleyMBA/ Twitter: twitter.com/catherinemaley LinkedIn: www.linkedin.com/in/catherinemaley/ ✅CatherineMaley.com --- #beautyandthebiz #podcast #podcastforsurgeons #plasticsurgeons #cosmeticsurgeons #marketing #plasticsurgery #stafftraining #businessconsulting #strategiesforsurgeons
