Nordstrom Debuts Livestream Shopping Channel

submitted by New Pluto Tv on 03/26/21 1

@Nordstrom is continuing its push to become a digital-first business with the Wednesday (March 17) debut of its livestream shopping channel. As CNBC reported, the department store chain is one of many American retailers trying to tap into a trend among consumers in Asia: livestreaming eCommerce, as popularized by the Chinese company @Alibaba Group .

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