Following a year as storied and challenging as 2020, blockbuster and television juggernaut, recording superstar, and #CarelessMusic main man, #JamesReid, enters 2021 not only with a funky, genre-crossing track that talks of the zeitgeist of his generation, but a whole new mindset. With a renewed sense of self and firmer grasp of his artistry and purpose, the 27-year-old actor-musician-entrepreneur furthers his stride in writing, producing, and harnessing global stage-ready Filipino music in his now 11-year career in entertainment marked by chance, grit, verve, and vision. This is The New Agenda issue. #JamesReidxRankTheNewAgenda Produced by Rank Magazine Creative direction, styling, and words by Leo Balante Photography by Jerick Sanchez Grooming by Mac Igarta Video by Christina Zabat Shoot assistant and cover layout: Bhernn Saenz Shot on location at the DHQ Studio at The PARC Fashion by Edwin Tan and Kyle Cruz Special acknowledgments: Stephanie Segovia at Careless PH/Brooklyn Industries