PSA against World Hunger for FAO/UN Client: Hyperactive Content New York This Public Service Announcement against world hunger for client Hyperactive Content New York was a last minute deal. The Italian agency flew in the night before the shoot and that's when the scouting started for a roof top with view, with a locked-in four hour window of Jeremy Iron's availability early the next day. One hour into call time the decision on the various locations had not been felled -- some gentle prodding got the shoot off to a great start and finish.

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