As part of the 2011 GSB Entrepreneurship Conference, John Paul DeJoria, Founder of John Paul Mitchell Systems and The Patron Spirits Company, delivered a keynote address. John Paul DeJoria's rags-to-riches biography exemplifies the American dream - he is a first generation American turned entrepreneur, philanthropist, government servant, and pillar of the business community. Chapters: 1. How America Still Works www.youtube.com/watch?v=hndfUwPpzyQ#t=0m20s 2. John Paul Mitchell: A Global Company is Born www.youtube.com/watch?v=hndfUwPpzyQ#t=2m49s 3. Starting a Business with Little or No Money www.youtube.com/watch?v=hndfUwPpzyQ#t=4m54s 4. How to Build Your Business www.youtube.com/watch?v=hndfUwPpzyQ#t=8m02s 5. Product Placement and Design www.youtube.com/watch?v=hndfUwPpzyQ#t=12m10s 6. Creative Pricing Strategies www.youtube.com/watch?v=hndfUwPpzyQ#t=17m06s 7. Management Techniques: Maintaining a Loyal Work Force www.youtube.com/watch?v=hndfUwPpzyQ#t=18m42s 8. Maintaining Product Integrity www.youtube.com/watch?v=hndfUwPpzyQ#t=22m26s 9. The Paul Mitchell Culture www.youtube.com/watch?v=hndfUwPpzyQ#t=25m16s 10. Overcoming Obstacles www.youtube.com/watch?v=hndfUwPpzyQ#t=27m50s 11. 'The Four Agreements' www.youtube.com/watch?v=hndfUwPpzyQ#t=30m37s 12. The Ultimate High www.youtube.com/watch?v=hndfUwPpzyQ#t=33m25s 13. From Hair Care to Tequila www.youtube.com/watch?v=hndfUwPpzyQ#t=38m52s 14. Student Q & A: How Street Smarts Lead to Profits www.youtube.com/watch?v=hndfUwPpzyQ#t=41m32s 15. Student Q & A: What Kept You Going? www.youtube.com/watch?v=hndfUwPpzyQ#t=43m22s 16. Student Q & A: Selling the Idea www.youtube.com/watch?v=hndfUwPpzyQ#t=44m53s 17. Student Q & A: Picking the Right Partner www.youtube.com/watch?v=hndfUwPpzyQ#t=45m27s 18. Student Q & A: Timing is Everything www.youtube.com/watch?v=hndfUwPpzyQ#t=51m05s 19. Student Q & A: Hiring the Right Employee www.youtube.com/watch?v=hndfUwPpzyQ#t=52m59s Related Links: www.econference.org www.gsb.stanford.edu/ces www.gsb.stanford.edu/ces/about/2011EntrepreneurshipConferenceDetailofSessions.html www.gsb.stanford.edu/ces/about/conferences.html www.gsb.stanford.edu/ces/videos/

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