Alan Mulally, President and Chief Executive Officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to its most profitable period in more than a decade. Mulally explains that leadership takes courage, to have a point of view about the future and to pursue it in the face of resistance and doubt, in service of something great. Related Links: www.gsb.stanford.edu/cldr/ Ford Is Adding Jobs, Expanding Says CEO Alan Mulally: goo.gl/9eXZx www.ford.com All videos from the View from the Top speaker series: www.youtube.com/course?list=EC5C14B375A7F2FEA8 Chapters Introduction: A Leap From Airplanes To Autos www.youtube.com/watch?v=ZIwz1KlKXP4#t=0m01s The Branding Of Ford: A Worldwide Venture www.youtube.com/watch?v=ZIwz1KlKXP4#t=3m01s Student Participation: Bailing Out Ford www.youtube.com/watch?v=ZIwz1KlKXP4#t=5m44s The Ford Vision Past And Present www.youtube.com/watch?v=ZIwz1KlKXP4#t=9m54s Production And Investment Vs. Demand www.youtube.com/watch?v=ZIwz1KlKXP4#t=13m05s Student Q & A: Transportation Solutions For The Future www.youtube.com/watch?v=ZIwz1KlKXP4#t=14m30s Student Q & A: Ford's Survival Sets An Example www.youtube.com/watch?v=ZIwz1KlKXP4#t=18m03s The Google Car: Who's In Charge? www.youtube.com/watch?v=ZIwz1KlKXP4#t=22m27s Student Q & A: The Ford Turnaround www.youtube.com/watch?v=ZIwz1KlKXP4#t=24m49s The New Job: Day One And Beyond www.youtube.com/watch?v=ZIwz1KlKXP4#t=33m59s There Are No Mistakes: Testifying Before Congress www.youtube.com/watch?v=ZIwz1KlKXP4#t=37m13s Student Q & A: American Car Manufacturer, A Global Concern? www.youtube.com/watch?v=ZIwz1KlKXP4#t=41m45s Student Q & A: The Return Of The Ford Worker www.youtube.com/watch?v=ZIwz1KlKXP4#t=43m54s Student Q & A: The Ford App? www.youtube.com/watch?v=ZIwz1KlKXP4#t=47m15s Student Q & A: The Right Credit Helps Sell The Car www.youtube.com/watch?v=ZIwz1KlKXP4#t=49m10s

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