Qualcomm CEO Dr. Paul E. Jacobs explains why sharing the vision for the company, rather than a detailed strategic plan, is the best way to go about being an innovative company. In the event of running into an obstacle, workers can get a sense for what they should do by aligning their decisions with the overarching vision for the firm. Qualcomm is a global semiconductor company that designs, manufactures and markets digital wireless telecommunications products and services. Jacobs presentation was part of the Global Speaker Series at the Stanford Graduate School of Business. Related Links Center for Global Business and the Economy www.gsb.stanford.edu/cgbe/events/speakers.html Qualcomm www.qualcomm.com/

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