Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that's understandable, memorable and emotional. Gallo addressed the Stanford Graduate School of Business as part of the Mastery in Communication Initiative's Expert Speaker Series. Gallo is a best-selling author, communications coach, and keynote speaker. He is a former reporter and anchor for CNN and CBS. He has sat down with many of the most dynamic and respected business leaders of our time. Gallo Communications website: www.gallocommunications.com Stanford GSB Mastery in Communication Initiative: www.gsb.stanford.edu/mastery See related video by Carmine Gallo at the Stanford Graduate School of Business Sell Your Ideas the Steve Jobs Way www.youtube.com/watch?v=0q-wvAIeUgk