Food scientists and startups are trying to make meat more ethically appealing by growing it -- cell by cell -- in a lab instead of on a farm. Even some vegans support so-called "clean" meat. But can lab grown meat overcome the dreaded "yuck factor?" Still haven’t subscribed to WIRED on YouTube? ►► wrd.cm/15fP7B7 Also, check out the free WIRED channel on Roku, Apple TV, Amazon Fire TV, and Android TV. Here you can find your favorite WIRED shows and new episodes of our latest hit series Masterminds. ABOUT WIRED WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture. Inside the Quest to Make Lab Grown Meat | WIRED

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