gideonshalwick.com/ Gideon Shalwick explains his 4-step success formula that he uses both consciously and unconsciously to be successful. Gideon has broken it into 4 main areas: 1. Find your "hedgehog" concept 2. Find a hungry crowd and give them some food 3. Apply the beach head strategy 4. Be persistant Inside this video Gideon covers the second area - how to find a hungry crowd and give them some food. Make sure you watch this video to find out what Gideon is talking about. gideonshalwick.com/