gideonshalwick.com/ Gideon Shalwick explains his 4-step success formula that he uses both consciously and unconsciously to be successful. Gideon has broken it into 4 main areas: 1. Find your "hedgehog" concept 2. Find a hungry crowd and give them some food 3. Apply the beach head strategy 4. Be persistent Inside this video Gideon covers the first area - your hedgehog concept. Make sure you watch this video to find out what a hedgehog concept is. gideonshalwick.com/

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