www.SalesInfluence.TV - Menu Pricing: How Price Effects Perception in Buying. In this video Sales Trainer and speaker Victor Antonio talks about how formatting pricing on a menu can effect the buyer's perception and influence the buying decision. This study was also featured in the book Brainfluence by Roger Dooley. A great book...go get yourself a copy! You can find more Sales Influence moments at www.VictorAntonio.com or www.SalesInfluence.TV