Free Book - Sales Influence Find the Why in How People Buy by Victor Antonio. ( NO EMAIL REQUIRED ) Go to www.VictorAntonio.com Table of Content Chapter 1: The 2.5x Price Magnifier Chapter 2: Value Attribution -- The Discount Deception Chapter 3: The Tupperware Effect and Why We're Influenced to Buy Chapter 4: How to Prime the Prospect to Say Yes Chapter 5: DBM Factor -- Increase Your Close Rate by 10% to 20% Chapter 6: How to Sell Your Side of the Story Chapter 7: How to Get Bigger Tips and Higher Commission Chapter 8: How People Lie in a Social Setting Chapter 9: How to Sell Without Using Closing Strategies Chapter 10: Customer Penetration and Up-selling Chapter 11: How to Prevent Price Point Erosion Chapter 12: Show and Sell -- Why Displaying Your Products Can Increase Sales Chapter 13: Price Strategy -- When to Consolidate or Partition Pricing to Win Deals Chapter 14: Lowering Sales Resistance -- The Contrast Principle Sales Influence Finding the Why in (How People) Buy Chapter 15: How to Sell More Using Decoy Pricing Chapter 16: Verbal Gifting -- The Ultimate Rapport Builder Chapter 17: The Endowment Effect -- Getting Your Clients Loaded Chapter 18: Sales Positioning #1: Redefining the Need Chapter 19: Sales Positioning #2: Highlighting a Need Chapter 20: Sales Truth Serum for Buyers Who Lie -- How to Get Accurate Information Chapter 21: Nodding -- Pumping the Prospect for More Information (c) 2011

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