Feature & Benefits are Dead; It's about Sales Advantages. In this video, Mr. Sales Influence Victor Antonio talks about how selling feature and benefits is old school and how selling advantages is the new school of thought when it comes to selling major accounts. Clients want to know what is the advantage their going to get with your product or service. Be it physical, technical or financial, a client will make a buying decision based on how you present these three aspects of your product or service. You can find more Sales Influence moments at www.VictorAntonio.com or www.SalesInfluence.TV

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