Top Ten Sales Books According to Victor Antonio. Here they are in the order they were mentioned: What the Customer Wants to Know - Ram Charan Major Account Sales Strategy - Neil Rackham ROI Selling - Nick & Koenig Let's Get Real or Let's Not Play - Mahan Khalsa The Channel Advantage - Friedman and Furey The Psychology of Persuasion - Kevin Hogan Pricing with Confidence - Holden & Burton Consultative Selling - Mack Hanan Value Merchants - Anderson, Kumar and Narus Spin Selling - Neil Rackham