Sales Training Tip #97: B2B sales v. B2C sales process by Sales Trainer Victor Antonio on the difference between a complex business-to-business sales process and a simple transactional business-to-customer. In a B2C sales scenario a simple sale or no sales occurs. In a B2B sales scenario there are several steps in the sales process. Each move from one step in the sales process to the next is decided by a sale (advance the sale) or no sale (continuation with no progress to the next sales step in the process. More information at: www.SellingerGroup.com Personal website of Victor Antonio www.VictorAntonio.com