How to Close a Sale - Close a Sale by Understanding 5 Reasons Clients Don't Buy. Sales motivation speaker and sales trainer Victor Antonio gives you a simple sales model to understand why clients won't buy your product or service. How to close a sale depends on your ability to overcome the sales objections of: No Money, No Time, No Need, No Urgency or No Trust. More sales videos and info at: www.VictorAntonio.com