Understanding personalities, people, and their individual needs is essential to collaboration and good teamwork. Indeed, Emily shows us that there is an "I" in "Team," and that the individual has a lot of power in an over-connected world. Emily Eldridge serves as the CEO of Pure, the co-founder of The Agency Post and an alumna of the University of Missouri. She collaborates with a talented team to make communication agencies better at what they do, and understands how important the individuals are in bringing together those valuable services. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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