John Kern, senior vice president of supply chain operations at Cisco Systems, said he wants "design for circular" to be a part of how the company operates. The company has started working across teams to make it so, he said. And Cisco recently started spending money and resources on developing a stronger reverse logistics program to make it easier for customers to recycle items. "The better we are at it, the better we'll position ourselves with customers," said Kern, after noting that there is increased demand for companies to take back products at their end of life.

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