Google Digital Unlock Final Exam 2019 Updated with 85% Score | The Fundamentals of Digital Marketing Certificate Final Exam | Google Certificate Exam Answers. Like & Subscribe. Like and share this video. Dont forget to subscribe. Questions Included in Google Digital Unlock Final Exam Are:- What's the biggest challenge for most businesses when going online? Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? Where does the domain name of a website primarily sit? When designing content as part of your content marketing strategy, what does the "Think" stage represent in the "See, Think, Do, Care" framework? You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? When using a search engine, what is the name of a word or phrase somebody types to find something online? Search engines see the content on a website as written code, how can you help search engines identify the images on your website? When ranking websites on search engine results pages, which element of a website do search engines value the most? There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate? Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? Which of the following is a benefit of Search Engine Marketing (SEM)? Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad? What is the most important thing to consider when optimising a search engine marketing campaign? Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location. Which of the following would be described as a good business goal to set for your social media campaigns? What type of tool can be used to monitor and evaluate your social media audience's actions on your website? When it comes to mobile, how would you define usability? Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what? Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals? When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights? When advertisers run online ads that typically include an image for people to click on, it's called... Which form of targeting would you use to display ads to people who have previously visited your website? When discussing display advertising, what is an ad network? When creating video marketing content on a budget, what is the first thing you should consider doing? How can your business benefit from video without making one yourself? When using analytics programmes on your website, which of these do not fall under the category of a metric? When using analytics on your website, what do we mean by the term 'conversion'? When it comes to web analytics, what insights can you gather using analytics tools? How do you handle data in analytics to gain greater insights into our audience's behaviour? What is the benefit of using digital data? When creating a presentation based on lots of data, what principle should you bear in mind? When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way? When looking to introduce e-commerce functions to your website, which of the following would be the best first step? Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order? If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is? If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content? Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications. Fill in the blank: When considering expanding a business internationally, the best place to start is to__________? #GoogleDigitalUnlock

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