stand4her | Power Of Beauty | AVON

submitted by Madamxtra on 10/06/19 1

Introducing Avon's stand4her campaign, an initiative that aims to improve the lives of 100 million women each year by fulfilling their potential, celebrating freedom of beauty and expression and ensuring they lead safe and healthy lives. To kickstart, we're focussing on the misrepresentation of beauty in the media, and we’re doing that by working with Changing Faces, the UK’s leading charity for anyone who has a mark, scar or condition that makes them look different. We’ll be the first beauty brand to sign-up to their pledge to represent more people with a visible difference in our campaigns over the next year, starting with Catrin Pugh who will be helping us to promote our new ‘Perfect Nudes’ collection of lip shades. Catrin is one of the nine faces of our Nude beauty campaign, which focuses on being true to yourself, whatever beauty means to you.  Catrin will be joined by a host of diverse faces including male beauty influencer Gary Thompson, also known as The Plastic Boy, 60 year old influencer Lucia Whitehouse - Grandmother Pukka, and celebrity influencer Megan Barton Hanson. READ MORE- www.avon.uk.com/Causes/

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