In July 2019 the ICO in the UK have released new guidelines that effectively put an end to the use of Google Analytics. As of July 2019 they're saying that the use of Google Analytics cookies require active consent on behalf of the website visitor. In other words the user must actively switch 'on' the Google Analytics (GA) cookies. Nobody is going to do that, EVER. It effectively makes GA useless. PLEASE tell me I'm wrong? Here's some of the articles mentioned in this video: ICO Blog Article - What does 'good' look like? (not like this!) bit.ly/sbt-ico-cookie-blog The UK ICO's official cookie guidelines bit.ly/sbt-ico-cookie-guidelines Daan van den Bergh's article regarding Dutch compliance using GA bit.ly/sbt-ga-gdpr-compliant-dutch Interesting pre-GDPR article from Jan 2018... but things are now even worse www.twentyoftime.com/2018/dead-european-cookie-law/ European Commission press release from Jan 2017 stating "Cookies set by a visited website counting the number of visitors to that website will no longer require consent"... clearly that got lost somewhere europa.eu/rapid/press-release_IP-17-16_en.htm Stuff to support this channel: 123-Reg for Domain Names: bit.ly/sbt-123-reg-uk Siteground for Web Hosting: bit.ly/sbt-siteground-uk Accept card payments with iZettle: bit.ly/sbt-izettle-uk Open a Tide business account: bit.ly/sbt-tide-uk More stuff on the web: smallbusinesstoolbox.uk Follow on Twitter: twitter.com/smallbusinesstb Follow on Instagram: www.instagram.com/smallbusinesstoolbox/ I use affiliate links - these don’t cost you a penny and help to keep this channel going - thanks so much for your awesome support! #GDPR #GoogleAnalytics

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