Check out the show notes with more in-depth information on how to setup ecommerce tracking in Google Analytics: www.storegrowers.com/setup-ecommerce-tracking-in-google-analytics-asg-3/ Out of the box Google Analytics already tells you a lot about your store. Where are your visitors coming from, what pages they are viewing, etc. But to judge the effectiveness of your marketing efforts, you need a way to see which channels bring the best customers. And to do that, you need to add some extra code to your store that will send order data back to Google Analytics. That way you'll be able to see things like which products were sold and what your average order value is. We mention how to set up commerce tracking in Google Analytics, whatever platform you use. In the video we go into detail what is happening behind the scenes and how to get it to work on your store. No matter if you're using Shopify, WooCommerce or a custom platform. Stay up to date with what we're doing: Facebook: www.facebook.com/StoreGrowers Twitter: twitter.com/StoreGrowers

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