It was once said that if you're not using Event Tracking in Google Analytics, you're not really using Google Analytics. Beacon's Gus Kroustalis walks you through how you can track content interactions on your college or university website by using event tracking and setting up goal conversions in Google Analytics. Events are user interactions with content that can be tracked independently from a web page or a screen load such as downloads, button clicks, video clicks and views and more. For more information on event tracking and tracking content interactions on your website, visit www.beacontechnologies.com/higher-education/analytics/

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