In this video, I will teach you to remove Internal Traffic from your Google Analytics so you can have cleaner data to make better marketing decisions. Why is it so important to remove and filter internal traffic from your Google Analytics? As a business owner and a marketer, first, let’s review the purpose of Google Analytics. We want to understand our customer. We want to know who they are, what they’re doing on our website, and how they’re buying from us or why they are not buying from us. We want to understand the traffic patterns on our website. Where are our visitors coming from? What devices are they using? How long are they staying on our website? What pages are they visiting? We want to know how our customers are finding us. Are they coming from Google? Are they coming from social networks? Are they coming from other websites or website referrals? And as business owners and marketers, we want to be able to track our content and our marketing performance. Which campaigns are the most effective and what content are people most interested in? Without filtering internal traffic from our Google Analytics we cannot focus on the relevant data – our customers! What exactly is internal traffic? We are referring to any traffic that is being generated by you or your business directly or indirectly. This might include the people who are making changes to your website, including minor content updates. They’re on your website. This generates traffic. Maybe you’ve got a customer success element and people are on your website, clicking through your site. All of this internal traffic will skew your Google Analytics reports. It’s not a true representation of customer traffic and the data that you need to make better business decisions.

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