Session presented by Martin Hawksey and Nico Miceli for staff at RMIT University, Australia: Traffic analysis tools for websites are well established with Google Analytics reportedly having the majority market share used in over 80% of websites with tracking enabled. As the internet and web technologies have evolved so has the functionality of traffic analysis tools going far beyond pageviews enabling cohort analysis, acquisitions and conversion reporting, and more. A more recent development is the emergence of Learning Analytics which focus on "the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimising learning and the environments in which it occurs". Given the proportion of learning and teaching that now occurs online this session explores how Google Analytics can be used for Learning Analytics. As part of this we cover Google Analytics tracking and integration techniques including how Google Analytics can be deployed at scale provide custom reporting and enabling actionable insight.  #gde   #googleanalytics   #techtalk

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