In this lesson, you will learn: * how Google Analytics uses cookies * the differences between persistent and temporary cookies * the differences between first party and third party cookies * the names of the Google Analytics cookies and the information they track Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn. Get the full, official course at: bit.ly/conversionuniversity

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