What's the difference between google analytics sessions and users?

submitted by Madamxtra on 10/02/19 1

Have you ever looked at a Google Analytics report and wondered why there is a difference in users and sessions? Every time one user comes to your site shouldn't they generate one session? That is a valid question. We dig a little deeper and explore the reasons for the variation so that you can have a better understanding of the visits to your site.

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