Google Analytics Multi-Channel Funnel reports can be very helpful for understanding user flow to conversion on a site. But the default channel groupings don't always have all the views you'd like to see. In this video, we'll show you how to create custom channel groupings to see the data broken down in segments that are most important to you. -- Have a topic you want the Paid Media Pros to breakdown? Let us know in the comments below! Joe Martinez and Michelle Morgan work for Clix Marketing Find more about the Paid Media Pros here: Facebook: www.facebook.com/PaidMediaPros/ Instagram: www.instagram.com/paidmediapros/ Twitter: twitter.com/paidmediapros

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