How do sequence segments work in Google Analytics? Q&A #1

submitted by Madamxtra on 10/02/19 1

How to use sequence segments in Google Analytics. They are great for analysing sequences of events/actions and to filter out multiple conditions for the same hit. ► 00:38 Two use cases of sequence segments and background on the Google Merchandise store's event tracking ► 02:20 Recap on session and user scoped template segments ► 04:18 Creating and explaining an actions-in-sequence segment ► 06:34 Using sequence segments to creating hit-scoped segments, looking at things that happened in the same hit. Comparing them to a condition segment.

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