User Experience with Google Analytics & Tag Manager
submitted by Madamxtra
on 10/02/19
1
Talk was presented at the Santa Barbara UX Meetup in November of 2014 (goo.gl/gcEUaJ). The focus of the talk was on using Google Analytics and Google Tag Manager to track user activity, with a focus on solving UX-related problems. The talk includes demos of Google Analytics, Tag Manager, and an API-driven application. A very short section at the beginning of the talk was lost due to technical difficulties.
