This week of iProspect Ireland TV features Kevin McAuley demonstrating how to set up 5 essential filters in Google Analytics; Exclude Internal Traffic Filter, Internal Traffic Only Filter, Traffic to a Subdirectory Only Filter, Lowercase URIs Filter and Irish Traffic Only Filter. This 10 minute video will bring you through how to set up each filter step by step. If you'd like us to make a video on something you're particularly interested in, send us a tweet to @iProspectIRL and we'll do our best! Also, don't forget to visit our blog at iProspect.ie or sign up for our digital marketing newsletter at iprospect.ie/digital-marketing-newsletter/