What’s a source? What’s a medium? Why should you care? In this episode of Whole Whale TV, we'll walk you through the difference between Source and Medium, how to find them in Google Analytics, and what to do with this information. In Google Analytics, Source/Medium help you to determine how people get to your site. They give you a sense of how your content is being shared and the effectiveness of your marketing efforts. Are your emails sending traffic to your site? Are people from social media signing up for your newsletter? What other websites are linking to you? Find out who your best advocates are and what traffic sources garner the most on-site engagement. ------- Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?" By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with. ------- Check us out on Facebook : www.facebook.com/WholeWhale Tweet us: twitter.com/WholeWhale Visit our website: wholewhale.com/

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