Learn about Google's new Global Site Tag (gtag.js). What is it? What are the benefits? What if you're using Google Tag Manager? Do you need to migrate? We'll cover all these questions. The new Global Site Tag is designed to streamline tagging on your website. It’s been created by the team that develops Google Tag Manager at Google and replaces the previous analytics.js tag for Google Analytics and the previous conversion.js conversion tracking tag from Google AdWords. EXTRA RESOURCES: If you're using the Google Analytics analytics.js tracking code: developers.google.com/analytics/devguides/collection/gtagjs/migration Customizing gtag.js for Google Analytics: developers.google.com/analytics/devguides/collection/gtagjs/ If you're using AdWords conversion tracking: support.google.com/adwords/answer/7548399 EXTRA GOOGLE TAG MANAGER RESOURCES: Benefits of using Google Tag Manager: www.youtube.com/watch?v=-PWlPQIk9Mg Tracking events with Google Tag Manager: www.youtube.com/watch?v=zrI0FlNSSA0 Tracking embedded YouTube videos with Google Tag Manager: www.youtube.com/watch?v=XGxbhu9-FWc Tracking site search without query parameters using Google Tag Manager: www.youtube.com/watch?v=D_vLHRB4kOw My Google Tag Manager course: www.lovesdata.com/courses/google-tag-manager JOIN MY FREE GOOGLE ANALYTICS COURSE: lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: www.youtube.com/subscription_center?add_user=lovesdata JOIN THE CONVERSATION! Twitter: twitter.com/lovesdata Facebook: www.facebook.com/LovesData/ LinkedIn: www.linkedin.com/company/loves-data Google+: plus.google.com/+LovesData Welcome to my YouTube channel! I'll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!

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