As part of the integration of Google Analytics 360 with the Salesforce Marketing Cloud, marketers can access an analytics dashboard within Journey Builder to visualize and analyze engagement on the web and in emails coming from both Google and Salesforce, without having to leave the Marketing Cloud. And with an intuitive tag configuration tool, marketers can quickly and accurately instrument their emails with Google tags to pass more engagement data back to Google Analytics 360 to be used within the Google platform for things like website personalization, ad optimization and attribution measurement.

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