Setup Advanced eCommerce Goals in Google Analytics, in addition to destination and user engagement goals. Goals are very essential in tracking and measuring success destinations of your funnels. eCommerce Online Store Funnel goal setup in google analytics in an advanced topic. Calculate your Business's ROI - Return On Investment from your marketing initiatives and digital channels. The tutorial video explains the different types of goals: Destination Goals, Pages per Visit Goals, Event goals, Duration goals and Smart Goals.