Google Analytics puts your data into different Scopes and calculates metrics and dimensions based on these. But what are they exactly? In this video we are going to learn about Scopes and take a look behind the scenes of how the Google Analytics Processing engine works. There are four Scopes in Google Analytics: Hit Scope Session Scope User Scope Product Scope #Measure #GoogleAnalytics #Scope 🔗 Useful Resources: Spreadsheet used: docs.google.com/spreadsheets/d/1e-JPh_Y3Zng70aex-IIxu6vbh-x-m2xbDB5qTHoP1PE/view#gid=0 Understanding Scope in Google Analytics Reporting (LunaMetrics): www.lunametrics.com/blog/2016/11/30/understanding-scope-google-analytics-reporting/ Custom dimensions & metrics (Google Help): support.google.com/analytics/answer/2709828?hl=en 🎓 Measure Masters Subscription: measureschool.com/products/measuremasters/ GTM Copy Paste chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀 Hire us: measureschool.com/services/ 📚 Recommended Measure Books: kit.com/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: kit.com/Measureschool/measureschool-youtube-gear 👍 FOLLOW US Facebook: www.facebook.com/measureschool Twitter: www.twitter.com/measureschool

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