Google Analytics gives you valuable information about user behavior on and interaction with your website. It includes powerful metrics like how many users and pageviews a site is getting, where your traffic is coming from, how long people stay on the site, and how many of them are leaving the page without clicking other links (bounce rate). This helps many businesses figure out where to invest marketing dollars and measure the effectiveness of marketing campaigns. In this video, we'll show you how to set up Google Analytics for your Webflow sites so you can take advantage of these powerful tools. ---------- Get started with Webflow: help.webflow.com/courses/getting-started webflow.com twitter.com/webflow facebook.com/webflow