A complete guide to a professional Google Analytics for Shopify implementation. Far more sophisticated than Shopify's own default integration! Earn more revenue and increase profits by setting up Google Analytics like a professional. GA + GTM + Shopify! In this in-depth course you'll learn how to complete a professional implementation of Google Analytics, including enhanced ecommerce, scroll depth tracking, outbound link tracking, attention time tracking and much more. I GUARANTEE this is the most sophisticated and detailed walk-through of implementing advanced Google Analytics for Shopify you'll find on the Internet. And not only that, but I also show you how to analyse the data to optimise your website and make more money. DOWNLOAD THE COMPLETE COURSE (including GTM container and source code): gum.co/gashopify PART 1: Introduction ======================================== - Introduction (0:02) - Learning objectives (1:45) - Course steps (2:59) PART 2: Shopify Website Overview ======================================== - Website overview (3:44) - Why not use Shopify’s Google Analytics integration? (5:05) PART 3: Google Analytics and Google Tag Manager Account Setup ======================================== - Introduction to account setup (6:07) - Creating a Google Tag Manager container (6:44) - Adding the GTM container to Shopify (7:30) - Creating a Google Analytics property (9:56) - Configuring Google Analytics views (11:00) - Creating view filters (12:23) - Enabling enhanced ecommerce reports (13:57) - Configuring custom dimensions & custom metrics (15:16) - Creating calculated metrics (21:06) - Linking AdWords & Search Console to Google Analytics (22:19) PART 4: Data Layer Basics ======================================== - Introduction to the data layer (23:21) - Implementing a basic data layer on Shopify (24:44) PART 5: Advanced Google Analytics Implementation (premium content) ======================================== - Introduction to the implementation - Implementing advanced Google Analytics via Google Tag Manager (including form submissions, form abandonment, scroll depth tracking, outbound link tracking, blog article author, attention time and user ID) - Importing the Demo Google Tag Manager container - Debugging with Google Tag Manager and Real-Time Reports - Creating Goals - Creating a user ID view PART 6: Enhanced Ecommerce Implementation (premium content) ======================================== - Tracking product list performance on Shopify - Viewing product list performance reports - Tracking product clicks & add to/remove from carts on Shopify - Debugging an enhanced ecommerce implementation - Tracking transactions - Debugging transaction tracking PART 7: Data Analysis to Increase Revenue and Engagement (premium content) ======================================== - Analysing channel performance - Analysing page scroll depth - Analysing social shares - Analysing form submissions and abandonment - Enhanced ecommerce analysis - Exporting user ID for CRM matching DOWNLOAD THE COMPLETE COURSE (including GTM container and source code): gum.co/gashopify And here's a little gift for all the keen eyed people who read all the way to the bottom. Use the code below and receive a whopping 25% off for being so attentive :) YOUTUBE25

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